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It's hard to pick up a newspaper or magazine that's not filled with URLs or WWW (Web site addresses). Most of the television commercial contains a URL. More and more often, the URL is pointing to electronic commerce-enabled sites that allow companies to sell products or services directly to the consumer from their Web site.
The technology of secure e-commerce transactions on the Web has matured, internet awareness has increased and the consumer rush to make Web purchases or services has demonstrated a growing consumer confidence in and acceptance of web sites and e-commerce.
Established merchants and new-startup entrepreneurs have been quick to reap the benefits of this increased consumer confidence. It's never been easier or more secure - or more profitable - to sell products and services over the internet.
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